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The Main Factors That Determine eCommerce Website Costs Include:

  • Website Design – There is a big difference in cost for a fully custom design vs. a template.
  • eCommerce Platform – The platform you choose (Shopify, Magento, WordPress, etc.) will greatly affect the cost of your eCommerce website.
  • Functionality – Custom eCommerce functionality needs and unique features will increase pricing.
  • Data Imports – If you need product data or past order/customer data imported, this can increase your website development costs. Be sure your database includes all of the data needed to run your website.
  • Marketing and SEO – A fully integrated digital marketing plan will boost the cost of the build, but it may be critical for SEO and driving traffic to your site. After website launch you may want to utilize Google Ads consulting or an SEO consultant to continually improve your search marketing campaigns.
  • 3rd Party Integrations – Making an eCommerce website work with an ERP or other third-party systems can often cost thousands.
  • Shipping Complexities – Some eCommerce businesses have complex shipping rules which can add development time to the project.
  • Responsive Design – The level of mobile design customization needs can add to development time.
  • Company Selection – Choosing a reputable, experienced company often costs much more but also provides more value. If the project is being outsourced overseas, it will be less expensive, but that comes with its own kind of cost.

eCommerce Website Pricing Factors:

eCommerce Pricing FactorSmall BusinessMid-Size BusinessEnterprise Organization
Website Design / Graphics$5,000$15,000$35,000
Back-End Programming$2,000$25,000$75,000
3rd Party Integrations$500$8,000$20,000
Data Imports$0$5,000$10,000
Content Management System$2500$20,000$50,000
Website Hosting$500 / year$6,000 / year$10,000 / year
eCommerce Website Maintenance$3,000 / year$12,000 / year$60,000 / year
SEO Services$12,000 / year$50,000 / year$120,000 / year

Pricing for Website Marketing and eCommerce SEO Services

Be sure to ask what eCommerce marketing services are included in the initial eCommerce website development cost. Some companies offer eCommerce SEO services as part of their SEO packages, and some don’t. Having SEO features built-in is a huge benefit and could save you a lot of money down the road. It will also make your future SEO company’s or in-house team’s job a lot simpler and more efficient. Having marketing features built into your website is not a shortcut to page 1 rankings, but it is a major step in the right direction! Want to know more about ongoing SEO costs? Read our Complete SEO Pricing Guide.

WordPress website pricing varies because every business’s design and development needs are unique. The average upfront cost for a WordPress website, though, is $75 to $115,000. Ongoing maintenance costs for WordPress websites range from $75 to $15,000 per year.

Costs Breakdown

Get a quick summary of WordPress website costs, both one-time and ongoing, in this table:

Domain Name$0.95 – $120Per month, may be billed annually
Web Hosting$24 – $10,000Per month, may be billed annually
Additional File Storage$0 – $650One-time or Ongoing, dependent on service
WordPress Themes$0 – $200One-time, per theme
WordPress plugins$0 – $1000One-time or Ongoing, dependent on plugin
Optional: Security$50 – $500One-time or Ongoing, dependent on program
Website maintenance
–In-house$0 – $25Per month
–Freelancer$50 – $100Per hour
–Agency$119 – $449Per month
WordPress website design
–In-house$0 – $300One-time
–Freelancer$500 – $5000One-time
–Agency$3000 – $100,000One-time
WordPress subscription
–Premium$8Per month, billed annually
–Business$25Per month, billed annually
–Ecommerce$45Per month, billed annually
–Enterprise$1700Per month, billed annually

When partnering with a website devopment company, digital internet marketing is usually the last thing you would expect from the same company that focuses on commercial industry-specific websites. NRCW is able to provide the full-spectrum of digital marketing with years of continuing skill-building and custom marketing consultation to exceed the needs of our clients!


NRCW LLC DBA The MAPP LLC: Yes, Drew has a completely different company for advertising and digital marketing but it’s all included still even as we expand!

With great appreciation to cPanel and Comodo, Verified SSL is now offered to ALL commercial customers of NRCW Commercial Website Solutions at no additional cost!


It’s not about money right now!

Drew Eppley is not afraid to mention he survives on food stamps. He works a regular job on top of NRCW Companies while holding on to the dream of success which shows more promising every day.

No Words Can Describe

No words can describe the SEO success stories NRCW clients have. We take pride in handling SEO tasks the loyal way. We don’t do black-hat techniques or make false promises. Three keys to SEO success are: Keep your listings updated, participate in publishing, make sure your website is properly tagged for websites.

It’s About The Results 

To achieve a great accomplishment takes work, time, innovation and drive. Drew will not take clients that are not willing to work for success. He is a consultant and an entrepreneur.

HTML 5 Web Development

NRCW Websites is proud to not only stay on top of the latest application developments but also play an active role in the engineering of our Global Internets’ future.

Communication Solutions

NRCW Companies is home to a broad range of communications solutions from web, marketing, advertising and entertainment service industries.

We Are Social

Today marketing strategies almost demand an online presence with social media attributes. We integrate or we can even develop a social network for you! We’re 100% social!


Our professional photography division: a new innovative photography service where customer pay per download and not have to spend thousands up front and saves us the hassle of post-editing photos that are not sold.

We Are Digital Media 

Marketing, communications, customer interactions, modern technology, HTML, entertainment and much more is at the touch of your screen (or click of your mouse if you still use one)!

Social Communications 

Today marketing strategies almost demand an online presence with social media attributes. We integrate or we can even develop a social network for you! We’re 100% social!

So Much to Say! 

The MAPP™ is Drew’s second business creation. Founded in 2008 as a subsidiary of NRCW Companies, the MAPP™ shows promising success in today’s modern marketing & advertising world.

NRCW Websites

Fast-paced content-managed development for clients seeking control. Our commercial and eCommerce website solutions are hot, especially with our full-support LCWS™ payment & marketing plan. There’s no bulk up-front payment for initial development!

Audio Entertainment

We’re not just the home of Club MYX™ Broadcasting & DJ E P Stylez™ but we’re also the home of a 15 year veteran in audio engineering, sound setups and large-scale DMX lighting productions.