When it comes to providing the ultimate website deal, we focus more attention on marketing. This encompasses SEO, business listings, and customer interactions through social media in all manners possible, including app development. So where can a passion for wanting the best for our clients go wrong? Communication is key (hey, it’s in our name)!

Knowing Your Time Pays Off

A ton of factors have to come in to place when providing full-service solutions for a website client. Those include, but are not limited to everything here.


Where It All Comes Together

With over 13 years of experience, I’ve seen the titeds change. Many companies develop around only one askpect of the above and they flurish with millions of customers. How do they do it? It’s all in the magic of marketing.

Affordable SEO service companies are all around us. The most exciting part is they target tons of people through email leads and black hat methods. I know because they email me!

You can only imagine my form letter I send to them. They’re targeting a company that does everything they do and we do it better. Sometimes I’ll take that as an opportunity to see if they have any new ideas and play along with them.

So I’m now on a path to reinvent the NRCW LCWS program from a more feasable standpoint rather than a dream solution standpoint. I hate doing it. As my final demo projects reach their two year mark and I struggle to get the weekly or even monthly feedback from my clients, I realize I’m failing at marketing the clients’ websites and I’m also failing because the client doesn’t understand why I ask them to do what I want them to do.

Stand by for big changes this summer!


The answers to the questions that our web visitors want to know the most are:

  • Cost: Currently our projects are ranging between $80 per month for small businesses or companies that do most of the work on their own, up to only $950 per month for our larger clients and corporations that require more than 10 hours per month of our services. Compare this to hiring internally to do everything that we do and our clients are saving upwards of $35,000 to $150,000 a year!
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At NRCW we create fun and creative social media advertisements and online promotions that maintain customer engagement and interest. We’re statistic-based, but you don’t have to know all the technical stuff. We will provide you with numbers and ROI of each campaign and even your ROI on your NRCW LCWS™ partnership if you want!

When it comes to social media, we track new likes and monitor web traffic to your web pages. At NRCW, we incorporate yor comapany or organization’s brand strategy and create an engaging, customer oriented persona or personality for your business. We can provide you with  copy writing of relevant, interesting content, generate creative strategies to promote return visitors and encourage viewers to interact with your online presence.

All of this and more is powered by our expertise surrounding The MAPP™ at www.themapp.biz 


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Bold Headlines & ContentThe number one issue we have in this industry is content. Copy writing is essential in providing a professional and complete website solution, however we have not solved this issue yet after over 8 years in the field. Our biggest nightmare looking at websites from a marketing perspective is missing content. You know, the “coming soon page” that sits on new websites for years after development has completed? It’s hard to grasp the full nature of online content until you see for yourself how content effects search engine rankings, visitor’s experience and marketing trends. More information coming soon! (haha)

When it comes to choosing your website keywords, there are a few things to keep in mind. Always think like the customer when choosing keywords. A good exaple is a bank


Industry Goal / 
Looking To
Customer Intentions
Bank Lend Money

Borrow Money, Loans, Low APR

  Don’t Use These! Stay away from a “selfish” approach. Do use keywords about “What We Do”… The customer we want to target is looking for / to ________


Tip number one is don’t fall in love with your keywords. If you think that you are a baker and you need to have Philadelphia bakery as your term and that’s the only one you really want to go at, you’re probably missing a whole load of words that you can actually capitalize on and that aren’t as competitive. So don’t fall in love with your keywords. Make sure that you’re breaking is very broad and you can go in and you could take a look at all the different types of combinations that you can look at with your keywords. Just don’t fall in love with one or two keywords.


The next tip that we’re going to take a look at is get some variety. Don’t just rely on one tool. There’s a lot of tools out there right that can help you with your keyword research. So google has the AdWords tool that’s now public and you can see what kind of traffic that the words are getting on Google. Well, that’s great! Google’s giving that information but what about all those other places that might be having some keywords coming into their search engines. Another great tool that you got is keyword discovery from Trellian. So if you combine both keyword discovery from Trellian and Google AdWord, you got a powerful kind of look into what these keywords are doing. So get some variety when you’re looking at the actual numbers when you are looking for keyword research information.


And the third and final tip for today that we have is think like a costumer. Here’s an example. A bank is looking at their different keywords and they know that they lend money, so the most important word for them is lend money but the people who they are trying to target want to borrow money. So you want to make sure that you’re looking at your keyword from your costumer’s perspective, not from your perspective. Because when you look at it not selfish kind of direction, you’re not going to get to kind of traffic that you’re really wanting to have and if you’re going to put something in there about lend money, you might be looking at other banks come into your sight rather than actual costumers wanting to come and borrow money from you.


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